Mobile Marketing Automation (MMA) is similar to Traditional Marketing Automation; aiming to build a scenario within a goal, in which a particular event automatically triggers a personalised message.
It is the way to go to improve customer engagement with many amazing capabilities such as reaching the customers in all touch-points (web, mobile sites, mobile apps, and physical locations), real-time engagement and analysis and location based messaging to name a few.
So, what are the smart rules that can be applied in Automated Campaigns and what are the most popular uses of MMA in practice?
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